Wearing red can convey a range of emotions, from strength and power to passion and love. It has been associated with confidence, assertiveness, and ambition. Historically, red has symbolized danger, warning, and stop signs, indicating a need for attention or caution. In marketing and branding, red is often used to grab attention and create a sense of urgency or excitement. It is also frequently used to express patriotism, as seen in flags and national symbols.