To achieve a natural-looking self-tan, start by exfoliating your skin to remove dead cells. Use a tanning brush to apply a thin, even layer of self-tanner lotion or foam in circular motions. Pay attention to areas like elbows, knees, and ankles, blending well to avoid streaks. Allow 8-12 hours for the tan to develop before showering. Moisturize regularly to maintain the tan’s longevity. Choose products that match your skin type and preferences, considering brands like St. Tropez for a classic touch or Isle of Paradise for cruelty-free options.